From business to business or from business to consumer: these devisions have dominated marketing for a long time. However, a business does not sell anything, it does not have emotion, it does not interact. Humans are always on both sides of the line, the monitor, the sales conversation. There is no...
Digitization is in full-effect. Not only do we go online using desktop computers at home, but increasingly so when we are on the move in the analog world: tablets and smartphones enable us to go online anytime and anywhere. Effective marketing must take this into consideration – Today, we tell you...
It's a brave new world – a multi-screen world. The decline in desktop computer sales and the persistent rise in tablet and smartphone sales presents both a challenge and opportunity for online B2B communication. It's rather simple: when circumstances (that is screen sizes) change, your website...
Product configuration has become a well-established method to increase sales. Clients want tailor-made rather than ready-made products. The advantages of this customer-friendly approach not only show in sales. In today's issue, we show you how product configurators save your company resources and...
Together with outbound, inbound marketing is one of the two general strategies businesses recur to nowadays to attract leads and generate more customers. This strategy is heavily based on the premise of attracting the customer to the business with internally generated resources.
