MARKETINGBLATT

Magento (Adobe Commerce) is an e-commerce solution that allows businesses to create a highly scalable online shop. Amongst the many benefits of using Magento, merchants especially value the flexible product management, accompanied by built-in marketing tools. However, with the end of life (EOL) of...

When it comes to e-commerce solutions, it can be difficult to decide which one is the best fit for your business. Both Shopify and Magento (Adobe Commerce) offer powerful features, but they also have some differences in the areas of functionality and scalability. In this article, we'll take a look...

Not all markets are a paradise, on the contrary, they all have internal intrigues that make a company's life difficult. And doing business in China... is almost never considered a walk in the park. China is still a challenge due to several factors.

European companies operating in China's digital space face various challenges, from growing competition and unequal treatment to regulatory burdens. In this blog article, we address some of these existing issues.

When entering the digital world of the Chinese market, your company must adapt its strategy by localising its advertising, keeping up with trends, targeting its audience and choosing the right channel to build your digital presence. 

But what about making your website accessible to Chinese users? 

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The all-in-one app WeChat has caught on around the world. In fact, it is the fifth largest social network in the world, reaching 1.2 billion monthly active users in the first quarter of 2022. But this is not just about numbers; it's also about the huge Chinese market, which is growing no-stop. More...

Gamification describes the integration of game-like elements into seemingly game-unrelated contexts. Current trends show that companies are using gamification for the onboarding of new employees, for example. Here, riddles, quizzes and mini-games not only break up demanding content, but also...

Your company’s WeChat Official Account is not getting you the desired results? 

Have no idea how to increase your brand's visibility? 

Is your audience’s attention to your brand waning?

If you answered yes to the above questions, then you should pause and work on your WeChat SEO. In this article,...

Douyin, the biggest short video platform in China, being a goldmine for B2C marketing is almost common sense. But is it possible for B2B companies to leverage Douyin as an important marketing channel? We are positive about it.

The rise of Video Marketing is inevitable. Since marketers use videos as a marketing tool, they have the chance to personalize and humanize their business.