W4 Marketingblatt

MARKETINGBLATT

    More than 80 percent of initial B2B perceptions take place online: Providers, products, services and their areas of application as well as evaluations by third parties are the first contact points from organic or paid search results. 70 percent of the sales process in online campaigns is already...

    The B2B sector decisively influenced by the increasing digitalization and globalization. However, this fact has not gotten through to all marketers and entrepreneurs yet. Nowadays you need more than a downloadable product flyer to convert users to customers. A clear company profile, a precise...

    Knowledge is power! This proverb doesn’t exist without a reason. If you gather profound knowledge in a specific field, you certainly gain an advantage over your competition. Thanks to digitalization and globalization, we are nowadays able to obtain knowledge from all corners of the world....

    Social media presentation has long been an essential part of B2C companies‘ marketing strategy. These platforms are used to present products and brands and to reach (potential) customers. At least 78% of all internet users access social media, too. Whether spreading of news, information about...

    What is the best place to hide a dead body? Page two of Google Search! Did you laugh? If not, your website might be in hiding right there on page two. Time to act!

    Anyone who wants to land the biggest fish of the pond as customers can increase their chances with the career network LinkedIn. After all, not only do more than 13 million companies have official accounts, but also their decision-makers.

    Blogging is no longer just a hobby of young people who write about fashion, cooking and fitness. More and more companies have set up a corporate blog to generate new leads. Below, we explain how this works.

    Customers prefer to research information themselves before they contact sales representatives. This increasingly applies to the technically savvy B2B buyer as well. Trade fair appearances and product data sheets are no longer sufficient to meet customers' information needs. Content marketing is...

    Lead generation usually strives to draw the interest of as many potential customers as possible. Account-based marketing (ABM) is different. ABM aims at a smaller selection of potential customers. This is particularly intriguing if you want to win large companies as customers. This makes ABM a...

    YouTube is more than a platform for personal entertainment after work. YouTube has become a search engine for specific B2B content. Often times Google displays tagged videos above Wikipedia pages in the search results.