W4 Marketingblatt

MARKETINGBLATT

    Social media presentation has long been an essential part of B2C companies‘ marketing strategy. These platforms are used to present products and brands and to reach (potential) customers. At least 78% of all internet users access social media, too. Whether spreading of news, information about...

    What is the best place to hide a dead body? Page two of Google Search! Did you laugh? If not, your website might be in hiding right there on page two. Time to act!

    Anyone who wants to land the biggest fish of the pond as customers can increase their chances with the career network LinkedIn. After all, not only do more than 13 million companies have official accounts, but also their decision-makers.

    Blogging is no longer just a hobby of young people who write about fashion, cooking and fitness. More and more companies have set up a corporate blog to generate new leads. Below, we explain how this works.

    Customers prefer to research information themselves before they contact sales representatives. This increasingly applies to the technically savvy B2B buyer as well. Trade fair appearances and product data sheets are no longer sufficient to meet customers' information needs. Content marketing is...

    Lead generation usually strives to draw the interest of as many potential customers as possible. Account-based marketing (ABM) is different. ABM aims at a smaller selection of potential customers. This is particularly intriguing if you want to win large companies as customers. This makes ABM a...

    YouTube is more than a platform for personal entertainment after work. YouTube has become a search engine for specific B2B content. Often times Google displays tagged videos above Wikipedia pages in the search results.

    Services that are not directly connected to physical products can create an added value for clients and increase revenue with great profit margins. Many companies have already recognized this opportunity as a necessity, especially when the sale of products is stagnant. Has your industry caught...

    Let us begin with what is most important: product-related services are becoming the driving force for product sales – today and in the future.

    In saturated markets, top performers are initiating purchase incentives with additional, product-related services. Even though machines, devices and...

    Companies operating internationally in the sale of investment goods often have no direct access to their end users. Usually, they work through agents, sales partners and middlemen that sale the company's products in the respective countries. However, it is still possible for these companies to...