Once a company has generated leads - that is, data from interested parties - it has already taken a big step expanding its customer base. However, this data set does not give away much information about individual users. That is why businesses should create personas.
Maybe you know the problem: You have researched a new sofa on your smartphone. You bought it later on your laptop. However, your smartphone now displays ads for the sofa you are sitting on. The goal of cross-channel marketing is to prevent such instances of redundant advertising.
Automation is certainly the biggest and most important development in marketing in recent years. Data plays a central role: Never before have companies learned so much from the online behavior of users. A prerequisite is, however, a strategy for how companies want to turn these data into actionable...
Content Marketing seems to have become the solution to all marketing challenges these days. However, solely creating and distributing content does not do the trick. Successful content marketing is data-driven and personalized.
The U.S. electoral campaign has become a data based battle since Barack Obama's candidacy in 2008. Detailed analyses of potential voters had been the tip of the scale by enabling highly targeted messages to bring undecided voters on board. The practice of a highly targeted communication has become...
Content Marketing B2B Marketing Automation SEO Lead Management
Every B2B marketers' main objective is to generate demand for the products and services of their business. Ideally, this demand becomes a long-term business relationship. In doing so, marketers should be able to make predictions on the number of qualified leads their activities generate over the...
Newsletters still are and will continue to be a valuable marketing tool. However, just sending out mails won't do. There are a couple of things marketers need to pay attention to with every newsletter they send out. We have compiled a checklist with the most essential things to consider.
Good reviews and good sales numbers go hand in hand. When products receive positive reviews, revenue increases by an average of 30 percent. This makes customer reviews an important instrument to boost sales.
Marketing Automation E-Mail Marketing
Email is still a valuable marketing tool. As an invitation into users' mailboxes, businesses get their offers directly in front of prospects' eyes. That is why companies should make it as easy as possible to subscribe to newsletters. While the subscription form has become a standard on websites and...
Customers have growing demands. It is the era of digital dialogue marketing. People expect to have access to the right content at the right time. Businesses have to take this seriously. And the best way to do this is real-time marketing automation.
