The days of stiff, inflexible marketing campaigns are gone. Personalized marketing, lead management and marketing automation enable marketers to communicate at the right time to the right people. “Agile marketing” is a term that is commonly used in this context. What does it mean?
Are PDF files a ranking killer? Not at all! Just like HTML sites, they can be optimized for search engines. In today's issue, we tell you how to optimize your PDF files and secure a place in the sun.
Every client goes through various stages of interaction during the customer journey (lifecycle stages). They goes through the individual steps of the sales funnel, which they complete once they buy a product or service. This significantly influences the content strategy. Marketers should create...
Leads are usually nurtured by mail. The problem however is that only a few marketers can boast about an open rate of more than 20 percent. Whether it is spam filters, old contact information or an unappealing subject line: there are many reasons for low open rates. This is why you should spread the...
Many people believe that all you have to do to show up in the top search results is to frequently use the proper keywords in your texts. Yet this does not suffice anymore. This does not mean that the aspect of keywords should be neglected, but that great content is much more important to successful...
After we have written about how you can get the contact data of potential clients in our last blog post, we are turning towards the final step of the lead conversion process: thank you-pages. What is their purpose and what are they supposed to look like?
Generating qualified leads is the Sisyphean task of every sales specialist. No matter the effort, there is always the risk of the rock rolling back into the valley. Marketing automation has made this strenuous process a lot easier. Is this the end of the traditional salesperson?
There is a great chance you have come across a call-to-action button at least once in your life. What is meant here are the graphic button on websites that ask you to do something, such as watching a video or downloading an ebook.
