W4
W4 ist ein Schweizer Unternehmen, das sich auf digitales Marketing, Webentwicklung und E-Commerce-Lösungen spezialisiert hat. W4 hilft seinen Kunden dabei, ihre Online-Präsenz zu erstellen und zu optimieren, ihre Sichtbarkeit und Konvertierungen zu erhöhen und ihr Geschäft auszubauen. W4 bietet eine Reihe von Dienstleistungen an, wie Webdesign, Webentwicklung, SEO, SEM, Social-Media-Marketing, E-Mail-Marketing, Content-Marketing, Analysen, bietet Lösungen für E-Commerce-Plattformen, Hubspot und mehr. W4 verfügt über ein Team erfahrener und kreativer Fachleute, die mit den neuesten Technologien und Best Practices arbeiten, um qualitativ hochwertige Ergebnisse zu liefern. W4 hat seinen Sitz in Zürich und verfügt über Niederlassungen in Deutschland, der Slowakei, China und Pakistan.
A few years ago, sales and marketing departments were still separate entities in many companies. This has long since changed with options such as big data, different data analysis tools or various marketing technologies that the Internet provides us with these days. The two departments are becoming...
Once you have spent some time browsing the internet, you will have experienced a few deja-vu moments: I know this image from a different context. Stockphotos are a popular means when deadlines are close and budgets are tight. The issue: Everyone else can use them: Only illustrations are as unique...
From business to business or from business to consumer: these devisions have dominated marketing for a long time. However, a business does not sell anything, it does not have emotion, it does not interact. Humans are always on both sides of the line, the monitor, the sales conversation. There is no...
Do you still drive to a local store or do you rather shop comfortably online? Many people prefer the tablet over their car keys when it comes down to going shopping. Nevertheless, as part of a multi-channel strategy, retail real estate is still important. - Even more so if we consider that a local...
Every day, it seems, the world has new things to offer. As the options for spending the day increase, attentions spans shorten. The next best thing is always just around the corner. In order to engage (potential) customers in a meaningful way, ads have to stop being just ads: they have to become...
Digitization is in full-effect. Not only do we go online using desktop computers at home, but increasingly so when we are on the move in the analog world: tablets and smartphones enable us to go online anytime and anywhere. Effective marketing must take this into consideration – Today, we tell you...
It's a brave new world – a multi-screen world. The decline in desktop computer sales and the persistent rise in tablet and smartphone sales presents both a challenge and opportunity for online B2B communication. It's rather simple: when circumstances (that is screen sizes) change, your website...
Product configuration has become a well-established method to increase sales. Clients want tailor-made rather than ready-made products. The advantages of this customer-friendly approach not only show in sales. In today's issue, we show you how product configurators save your company resources and...
The world of branding has seen a major transformation in the last few years. Branding in the age of inbound marketing now takes place almost exclusively online. While in the past it was a question of placing the right ad at the right time, today it is about constantly creating appealing content on...
Together with outbound, inbound marketing is one of the two general strategies businesses recur to nowadays to attract leads and generate more customers. This strategy is heavily based on the premise of attracting the customer to the business with internally generated resources.
