MARKETINGBLATT

Flywheel marketing is a concept based on the principle of a flywheel and represents a departure from the traditional marketing funnel. The traditional marketing funnel, also known as a sales funnel, describes the process of how potential customers are guided through various stages of the customer...

We have already dealt extensively with the topic of lead generation. But what exactly is to be done once the leads have been generated? How can you develop your leads into qualified leads and ultimately into (long-term) customers? Lead Nurturing deals with this question. The term comes from the...

In the dynamic landscape of modern business, omnichannel marketing strategies have generated a multitude of leads that present both opportunities and challenges for sales and marketing teams. The myriad of leads from different platforms requires a more sophisticated approach to nurture and convert...

The goal of any business is to generate new leads, and especially to generate leads that are more likely to become customers. Lead qualification is a process of evaluating and categorising potential prospects against predefined criteria to determine if they are ready to engage in a sales...

Have you ever found yourself lost when dealing with multiple leads at once and ended up with no profit? Having numerous leads might lead us to believe that more sales will follow, but that's often not the case. Leads that are not properly qualified can consume the sales team's time and energy,...

Content management systems (CMS) enable the easy display and presentation of content on a website. Thanks to a user-friendly backend, your website can be created and edited with a CMS even without programming knowledge. In the broad spectrum of CMS software, however, there are many differences in...

HubSpot, an advanced marketing automation platform, is widely used by companies across many sectors. This unified platform enables the management of all marketing channels, such as website, blog, email, and naturally, social media, with a single tool.

Preventing customer churn is as crucial an aspect as customer acquisition, if not even more so. It is often more efficient and resource-saving to retain more firmly those users who have already had a good experience with a company. To prevent churn, it's important to play out the ideal content at...

There are various approaches to running online marketing on different channels: Multi-, Omni-, and cross-channel marketing are the most commonly used terms. Since users' communication needs are becoming increasingly diverse and they want to be able to choose flexibly when they want to obtain which...

Salesforce is currently the leading CRM vendor with 19.5% of the CRM market share. But the competition is hot on their heels! More and more CRM vendors are catching up and offering solutions that focus on certain functions and perfect them. Therefore, it is not easy to find the proper Customer...