MARKETINGBLATT

Flywheel marketing is a concept based on the principle of a flywheel and represents a departure from the traditional marketing funnel. The traditional marketing funnel, also known as a sales funnel, describes the process of how potential customers are guided through various stages of the customer...

We have already dealt extensively with the topic of lead generation. But what exactly is to be done once the leads have been generated? How can you develop your leads into qualified leads and ultimately into (long-term) customers? Lead Nurturing deals with this question. The term comes from the...

In the dynamic landscape of modern business, omnichannel marketing strategies have generated a multitude of leads that present both opportunities and challenges for sales and marketing teams. The myriad of leads from different platforms requires a more sophisticated approach to nurture and convert...

The goal of any business is to generate new leads, and especially to generate leads that are more likely to become customers. Lead qualification is a process of evaluating and categorising potential prospects against predefined criteria to determine if they are ready to engage in a sales...

Have you ever found yourself lost when dealing with multiple leads at once and ended up with no profit? Having numerous leads might lead us to believe that more sales will follow, but that's often not the case. Leads that are not properly qualified can consume the sales team's time and energy,...

Content management systems (CMS) enable the easy display and presentation of content on a website. Thanks to a user-friendly backend, your website can be created and edited with a CMS even without programming knowledge. In the broad spectrum of CMS software, however, there are many differences in...