Good content is important. Without the right content, even the best marketing automation tool is not much use. This is why it is all the more important to offer users content that interests them and that they want to share. Multimedia content such as videos, illustrations or even white papers are particularly well received by users. And no wonder: professionally done, they give users relevant information in an engaging and entertaining way. The use of social media should not be underestimated, either. Like when it comes to content seeding.
The term seeding denotes the targeted spreading of messages on the Internet. The respective content, such as texts, images or videos, is sent to certain user groups (opinion leaders), who then share it with others. If and when it reaches a certain numbers of users, the campaign becomes independent. It grows rapidly and spreads on the net without any further action on your part.
But be careful: the respective content must always be oriented on the individual users. You should always keep the target group in mind and find out which format is most popular.
Additional notes for creating good content:
- Relevant information with corresponding added value
- Images or infographics to enhance the text with additional information
Take advantage of your increased reach, increase traffic or gain new leads thanks to relevant topics. Find out which content your target groups prefers and don't be afraid to experiment with different types of content.