Wherever we go, our smartphones are always nearby. Many things that used to require a desktop computer are now being done on mobile screens. One of these things is reading and writing emails. According toGoogle's Mobile Planetstudy, 76% of Swiss, 70% of Germans and 82% of Americans use mobile...
You surely do not want prospects to get lost on their way towards making a purchase and take their money to your competition instead. This happens more often than you think. Businesses are often unaware of the individual steps prospects take to become paying customers. The customer journey concept...
The days of stiff, inflexible marketing campaigns are gone. Personalized marketing, lead management and marketing automation enable marketers to communicate at the right time to the right people. “Agile marketing” is a term that is commonly used in this context. What does it mean?
Every client goes through various stages of interaction during the customer journey (lifecycle stages). They goes through the individual steps of the sales funnel, which they complete once they buy a product or service. This significantly influences the content strategy. Marketers should create...
Many people believe that all you have to do to show up in the top search results is to frequently use the proper keywords in your texts. Yet this does not suffice anymore. This does not mean that the aspect of keywords should be neglected, but that great content is much more important to successful...
Content Marketing Marketing Automation E-Mail Marketing
After we have written about how you can get the contact data of potential clients in our last blog post, we are turning towards the final step of the lead conversion process: thank you-pages. What is their purpose and what are they supposed to look like?
There is a great chance you have come across a call-to-action button at least once in your life. What is meant here are the graphic button on websites that ask you to do something, such as watching a video or downloading an ebook.
Content Marketing Marketing Automation
A few years ago, sales and marketing departments were still separate entities in many companies. This has long since changed with options such as big data, different data analysis tools or various marketing technologies that the Internet provides us with these days. The two departments are becoming...
