From business to business or from business to consumer: these devisions have dominated marketing for a long time. However, a business does not sell anything, it does not have emotion, it does not interact. Humans are always on both sides of the line, the monitor, the sales conversation. There is no...
Digitization is in full-effect. Not only do we go online using desktop computers at home, but increasingly so when we are on the move in the analog world: tablets and smartphones enable us to go online anytime and anywhere. Effective marketing must take this into consideration – Today, we tell you...
Product configuration has become a well-established method to increase sales. Clients want tailor-made rather than ready-made products. The advantages of this customer-friendly approach not only show in sales. In today's issue, we show you how product configurators save your company resources and...
Millions of e-mail inboxes are filled to the brim each day with messages. The simpler, the more interesting and more trustworthy the manner in which company and industry news is presented, the better the chances that we will read them. In this issue, we have put together some of the basics in terms...
Banner advertising loaded with imperatives, telemarketing and traditional television commercials pale in direct comparison with the effectiveness that inbound marketing achieves. Inbound means: the user himself initiates contact with the provider. And he does so based on the content offered to him....
