MARKETINGBLATT

The emerging platform Bilibili is a must for companies that want to be noticed in the Middle Kingdom. "A picture is worth a thousand words" - this saying is absolutely apt. Visual media have become enormously important in marketing digitalisation and our social media-driven times, especially in...

Having an online store is only the first step. For people to find products, search engines have to list those products in their results. This is why retailers and brands often talk about Search Engine Optimization for ecommerce.

SEO for ecommerce means making it easier for search engines to...

Product Information Management (PIM) is the central hub for organizing and distributing product data. By consolidating information in one system, businesses can deliver accurate and consistent product details across all channels. The result is smoother operations, stronger customer experiences, and...

E-commerce has developed rapidly in recent years—and with it, the requirements of companies. By 2025, 59% of all global e-commerce sales are expected to be processed via mobile devices, corresponding to a volume of around US$4 trillion. This clearly shows that flexibility, cross-channel control,...

Does this use case sound familiar to you? Maintaining hundreds of Excel files, analyzing long email chains, and constantly copying and pasting data from one system to another, just to keep track of everything. Many companies still struggle with manual processes.These not only cost you valuable...

Google Business Profile (GBP), formerly Google My Business, is often associated with local coffee shops or retail stores. However, its value stretches far beyond B2C businesses—it’s a game-changer for B2B companies aiming to boost visibility and build credibility. Even without walk-in traffic, B2B...

Some ads work. Others flop. Why? Often, nobody really knows. Gut feeling, creative flashes, past experience? Nice to have—but not reliable.

Email marketing may not be new, but it remains a powerful tool for generating and managing leads, even in an age dominated by AI and automation. While these technologies have reshaped how businesses approach lead generation, email continues to deliver unmatched personalization and control. From...

Trade fairs and business events in China are much more than just product shows. They are among the most effective levers for gaining market access, establishing business contacts and raising brand awareness.

Whether it's customer service, order processing or internal communication, digital processes have long been part of everyday business life. However, many small and medium-sized enterprises are struggling to tackle digital transformation systematically. What is often lacking is not so much insight...