The transformation of B2B marketing will continue to accelerate in 2026. In this interview, Sarah Wilhelm, CEO of W4, talks about the changes that are already becoming visible today and how companies can adapt their marketing strategy so it continues to deliver reliable results in the years ahead.
Product marketing teams today manage launches, coordinate cross-functional workflows, and translate user behavior into actionable decisions, all while navigating an increasingly fragmented technological landscape. Choosing software is is an important part in building a system that supports...
Businesses waste countless hours, moving data between apps and managing data manually. This can happen by copying contacts from forms into CRMs, updating spreadsheets from email notifications, and syncing customer information across platforms. Workflow automation platforms eliminate this repetitive...
The rules of search are currently changing fundamentally: AI Overviews, changing click behaviour, new competitors for attention. Many SMEs are asking themselves: what should we really focus on now? Our SEO expert David Köhler provides clear answers and shows what will be decisive for visibility in...
WeChat, known as Weixin in China, is a super-app developed by Tencent that has become an integral part of daily life for Chinese citizens. Originally launched in 2011 as a messaging app, WeChat has evolved into a comprehensive platform that combines social networking, e-commerce, payment systems,...
Today’s market is saturated. Everywhere you look, there’s an abundance of products and services competing for consumer attention. Do you have a good product or an innovative service? That’s great—but it’s no longer enough.
To secure a permanent place in your target audience’s mind, you need a...
Websites today are more than just digital business cards; they determine trust, reach, and conversion. Yet many companies face the same challenges: pages appear cluttered, load too slowly, or fail to clearly communicate their brand. Users abandon the site before any contact is even established.
.jpg)
Have you ever wondered why visitors leave your perfectly designed landing page almost as soon as they arrive? Or why shopping carts in your online store are often full but rarely make it to checkout?
The answer usually doesn’t lie in your ad design or the appeal of your products. It lies in the...
In recent years, China has become one of the most dynamic e-commerce markets in the world. The digital economy now accounts for an ever-growing share of the country’s GDP and continues to shape the buying habits of more than 1.3 billion people.
.webp)
Most B2B companies now operate ten to thirty different software applications—CRM for sales, ERP for finance, marketing automation for campaigns, help desks for support—each holding critical business data in its own silo. Without integration, teams waste hours manually copying information between...
