In a world where customers expect customized products and companies are under constant pressure to work more efficiently, precision is crucial. An ERP product configurator is a real game-changing tool. It helps companies configure complex products easily and error-free - similar to buying a...
HubSpot is a powerful marketing and sales tool, but it's also a complex system. To get the most out of the platform, it's important to avoid some common mistakes. As a HubSpot partner agency with over a decade of expertise, we've put together the following list to help you achieve maximum success.
Navigating the complexities of sales and marketing in China can be a daunting challenge for Western business leaders. Cultural differences, language barriers, and regulatory nuances often make it difficult to gain the clarity needed to effectively oversee and support local subsidiaries. Without...
What does it take to thrive in the dynamic and complex Chinese market? The answer lies in a profound understanding of Chinese business etiquette and culture. Mastering these nuances empowers you to deliver tailored solutions and sidestep costly misunderstandings.But cultural know-how alone isn’t...
Companies today are faced with the challenge of efficiently managing increasingly complex supply chains. Global markets, increasing customer expectations regarding delivery times and transparency, and the need to respond flexibly to market changes make effective supply chain management (SCM)...
System integrations ensure streamlined, efficient, and error-free processes compared to manual workflows. But what happens when one of your systems lacks a ready-made interface? This challenge often points to the presence of a legacy system—an older technology that, while seemingly outdated in a...
Marketing has become a cornerstone of corporate success in China, with 50% of managers now ranking it as one of the top three factors reflecting a company’s core competitive capability. This underscores the growing recognition of marketing’s role in shaping brand strength, consumer loyalty, and...
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Turning potential customers into loyal, long-term partners is not just a possibility in the challenging B2B landscape—it’s a competitive advantage waiting to be seized. But how do you move beyond chasing short-term leads to building sustainable, lasting demand? The key lies in a strategic demand...
A bounced email is a message that can’t be delivered due to permanent errors like a wrong email address. This guide covers the main types of bounces: hard bounce vs. soft bounce, what causes them, their impact, and how to fix bounces.
A frequent pain point for European companies with Chinese subsidiaries is the lack of clear visibility into local marketing in China activities. HQ leadership often feels disconnected, receiving vague or unsupported updates that leave them frustrated and uncertain. Meanwhile, Chinese teams often...
