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MARKETINGBLATT

With platforms like Instagram and Co., the importance of images on the web has increased enormously. The expression "a picture is worth a thousand words" speaks for itself. Until recently, search engines were unable to recognize depicted content. Thanks to technological progress, this has changed!

The user experience is becoming more and more important! For many years now, it has been clear that the user experience on a website is crucial for the customer journey's success. In the future, however, it will also be increasingly important for finding the website in popular search engines. True...

Non-profit organizations are dependent on their supporters: Whether in environmental protection or development aid, the charitable sector or health care. But how do you reach them in today's world? What can you do to get your message out into the world so that as many people as possible know about...

If we discuss Headless CMS, there is always a discussion about progressive Web Apps (PWA) nearby. So-called PWAs form the web interface for the content stored in Headless CMS.

Search engine optimization from yesterday does not necessarily have to be up-to-date today. The search behavior of users changes constantly. A few days ago, completely different keywords than today may have been used for researching exactly the same topic. There are several reasons for a...

Google is among the most influential search engines worldwide and processes more than 3,45 billion search queries each day. Everybody knows this situation: If you need information, you pick up your smartphone or laptop. Search queries regarding companies as well as their locations and products also...

Image SEO is the new magic word in the area of e-commerce. Users’ search behavior is constantly changing: voice search, visual search and image search will play an increasingly important role in the near future. If you don’t want to be left behind on search engines, you have to focus on image SEO,...

If you aim to bring the SEO of your website to perfection, you usually want to reach the first position in the search results. However, that is what all companies are trying to achieve. This leads to a battle for the best spots in search-engine ranking. The new goal: featured snippets.

It is still essential to optimize your websites for search engines so that your online presence can be found and as much traffic as possible to your pages can be generated. Many companies overlook the importance of local data for perfect local SEO. Even for companies with no stationary business,...

By now, marketeers know that psychology plays an important part in improving marketing campaigns. If you know your customers’ behavior patterns, you can use this insight to tremendously influence their buying behavior. Apart from emotional branding, there is another important strategy that leads to...

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