With platforms like Instagram and Co., the importance of images on the web has increased enormously. The expression "a picture is worth a thousand words" speaks for itself. Until recently, search engines were unable to recognize depicted content. Thanks to technological progress, this has...
Marketing Technology Search Engine Optimization (SEO)
If we discuss Headless CMS, there is always a discussion about progressive Web Apps (PWA) nearby. So-called PWAs form the web interface for the content stored in Headless CMS.
Search engine optimization from yesterday does not necessarily have to be up-to-date today. The search behavior of users changes constantly. A few days ago, completely different keywords than today may have been used for researching exactly the same topic. There are several reasons for a...
Google is among the most influential search engines worldwide and processes more than 3,45 billion search queries each day. Everybody knows this situation: If you need information, you pick up your smartphone or laptop. Search queries regarding companies as well as their locations and products...
Image SEO is the new magic word in the area of e-commerce. Users’ search behavior is constantly changing: voice search, visual search and image search will play an increasingly important role in the near future. If you don’t want to be left behind on search engines, you have to focus on image...
If you aim to bring the SEO of your website to perfection, you usually want to reach the first position in the search results. However, that is what all companies are trying to achieve. This leads to a battle for the best spots in search-engine ranking. The new goal: featured snippets.
It is still essential to optimize your websites for search engines so that your online presence can be found and as much traffic as possible to your pages can be generated. Many companies overlook the importance of local data for perfect local SEO. Even for companies with no stationary business,...
By now, marketeers know that psychology plays an important part in improving marketing campaigns. If you know your customers’ behavior patterns, you can use this insight to tremendously influence their buying behavior. Apart from emotional branding, there is another important strategy that leads...
Content Marketing Search Engine Optimization (SEO)
A website is every company’s flagship. Back then, traffic was generated via outdated push marketing. It is obvious that much has changed: no one likes to see interruptive or aggressive advertisement, neither on TV nor in the letterbox. Buying behavior has shifted and any search for a perfect...
Search marketers know: what is good and true today may be replaced by a new development by tomorrow. As of July 1st, Google Mobile Page Speed is among the ranking factors of the world's leading search engine. But what impact does this have on the ranking and visibility of websites?