W4 Marketingblatt

MARKETINGBLATT

    Image SEO is the new magic word in the area of e-commerce. Users’ search behavior is constantly changing: voice search, visual search and image search will play an increasingly important role in the near future. If you don’t want to be left behind on search engines, you have to focus on image...

    If you aim to bring the SEO of your website to perfection, you usually want to reach the first position in the search results. However, that is what all companies are trying to achieve. This leads to a battle for the best spots in search-engine ranking. The new goal: featured snippets.

    It is still essential to optimize your websites for search engines so that your online presence can be found and as much traffic as possible to your pages can be generated. Many companies overlook the importance of local data for perfect local SEO. Even for companies with no stationary business,...

    By now, marketeers know that psychology plays an important part in improving marketing campaigns. If you know your customers’ behavior patterns, you can use this insight to tremendously influence their buying behavior. Apart from emotional branding, there is another important strategy that leads...

    A website is every company’s flagship. Back then, traffic was generated via outdated push marketing. It is obvious that much has changed: no one likes to see interruptive or aggressive advertisement, neither on TV nor in the letterbox. Buying behavior has shifted and any search for a perfect...

    Search marketers know: what is good and true today may be replaced by a new development by tomorrow. As of July 1st, Google Mobile Page Speed is among the ranking factors of the world's leading search engine. But what impact does this have on the ranking and visibility of websites?

    What is the best place to hide a dead body? Page two of Google Search! Did you laugh? If not, your website might be in hiding right there on page two. Time to act!

    What are the elements of search engine optimization? Texts, users and certain technologies: Modern search engine optimization is based on these three pillars. It is striking that these cornerstones are in constant change. How do you do justice to modern search engine optimization?

    If you want to produce digital content that can be found quickly in popular search engines, you will inevitably have to deal with search engine optimization (SEO). However, the latest developments must always be taken into account. Voice Search is surely one of the most important SEO trends.

    If you want your content ranked at the top of search engines, you have to consider a lot. From the text structure, the definition of keywords to the integration of media and links, certain features and factors must be taken into account. The following is a list of practical tips for creating...