When companies grow, so do their challenges. Many small and medium-sized enterprises (SMEs) struggle with inefficient processes, fragmented tools, and the feeling of never having a complete overview. Accounting, warehousing, HR, and sales often run on separate systems, which not only costs time but...
Automation is no longer purely an efficiency topic. Today, companies face the challenge of reliably managing increasingly complex processes, keeping data consistent, and responding quickly to market changes. Manual workflows, media breaks, and isolated systems are increasingly becoming obstacles to...
Every day, businesses lose countless hours manually transferring data between systems, reconciling mismatched records, and troubleshooting broken workflows. According to IDC, worldwide digital transformation investments are approaching $4 trillion by 2027,...
The transformation of B2B marketing will continue to accelerate in 2026. In this interview, Sarah Wilhelm, CEO of W4, talks about the changes that are already becoming visible today and how companies can adapt their marketing strategy so it continues to deliver reliable results in the years ahead.
Product marketing teams today manage launches, coordinate cross-functional workflows, and translate user behavior into actionable decisions, all while navigating an increasingly fragmented technological landscape. Choosing software is is an important part in building a system that supports...
Businesses waste countless hours, moving data between apps and managing data manually. This can happen by copying contacts from forms into CRMs, updating spreadsheets from email notifications, and syncing customer information across platforms. Workflow automation platforms eliminate this repetitive...
The rules of search are currently changing fundamentally: AI Overviews, changing click behaviour, new competitors for attention. Many SMEs are asking themselves: what should we really focus on now? Our SEO expert David Köhler provides clear answers and shows what will be decisive for visibility in...
WeChat, known as Weixin in China, is a super-app developed by Tencent that has become an integral part of daily life for Chinese citizens. Originally launched in 2011 as a messaging app, WeChat has evolved into a comprehensive platform that combines social networking, e-commerce, payment systems,...
Today’s market is saturated. Everywhere you look, there’s an abundance of products and services competing for consumer attention. Do you have a good product or an innovative service? That’s great—but it’s no longer enough.
To secure a permanent place in your target audience’s mind, you need a...
Websites today are more than just digital business cards; they determine trust, reach, and conversion. Yet many companies face the same challenges: pages appear cluttered, load too slowly, or fail to clearly communicate their brand. Users abandon the site before any contact is even established.
